Over the past few years, the concept Customer Relationship Management has been changing, across the multiple options available on the market. For the most part, there’s been a constant improvement of the software’s functionalities and potential. As of right now, it would be a misconception to say that CRM’s are only for the use a sales or service department of a company.
Nowadays, we can gladly say that CRMs are being used for a wider range of purposes, from internal work to field work management, as well as advanced marketing management.
Microsoft Dynamics 365 Customer Engagement is no exception to this trend, especially now with its most recent advanced Marketing Automation solution: Dynamics 365 for Marketing. This tool was built from scratch, to replace the old offering, and to compete with 3rd party tools like ClickDimensions.
It offers a big range of marketing features, such as Marketing Segments, Customer Journey, Email Marketing, Event Management, Lead Scoring Model, Marketing Pages and Marketing Forms, that have been constantly improved over the last months.
In case an organization already has a D365 CE environment, the latest Microsoft’s Marketing tool can be deployed there and share the same database (Common Data Service). This way, the tool can take advance of the already existing organization’s data, to make the most of the marketing solution.
On the other hand, if an organization doesn’t use Dynamics 365, it can still be used as a Stand-alone tool, without needing to pay for other D365 modules, and still taking advantage of the full range of the marketing capabilities. At any point, it’s possible to acquire other solutions and share the existing data on the marketing environment.